What to do if you get the "limited budget" or "restricted budget" message

If you get the limited or restricted budget message, it means that your ads will not be shown as often as normal, as we must spread a lower budget over the same time period.

Last updated on 29 Oct, 2025

When this happens, you have a few options:

Proceed with your selection: this means that that you will have a lower number of ad plays.

Reduce screens: Remove any screens you have selected in the right-side modal to reduce the total cost of your campaign.

Reduce campaign length: reduce the length of the campaign and/or the hours you’ve selected.

Ad plays are not guaranteed

We will never go over the budget you’ve set, but we may not spend it all if there is limited availability on the screens you’ve selected.

Understanding your campaign budget

Once you’ve chosen your ad play times in step 2, scroll down the page to the BUDGET section.

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Ad plays are not guaranteed