Ad plays are not guaranteed

We will never go over the budget you’ve set, but we may not spend it all if there is limited availability on the screens you’ve selected.

Last updated on 29 Oct, 2025

It’s important to note that the plays and budget are estimated; it's not guaranteed that the screens you've selected are available to play your ads at the times you've chosen

Unfortunately, the way the technology works with the screen owners means that we don’t know this until we’ve booked the campaign

We're working on a feature to be able to tell you before you book the campaign what availability is like, but it's not quite ready yet

Once you’re happy with the dates and times, estimated budget and ad plays, click on CONTINUE to move to Step 3.

Understanding your campaign budget

Once you’ve chosen your ad play times in step 2, scroll down the page to the BUDGET section.

What to do if you get the "limited budget" or "restricted budget" message

If you get the limited or restricted budget message, it means that your ads will not be shown as often as normal, as we must spread a lower budget over the same time period.

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