What is considered an ad?
The ASA’s definition of “advertising and advertisement” means any message, the content of which is controlled directly or indirectly by the advertiser, expressed in any language and communicated in any medium with the intent to influence the choice, opinion or behaviour of those to whom it is addressed.
more detailed info on what is identified as an 'advertisement' and what is not
Advertising Standards Authority
Your ads need adhere to the Advertising Standards Authority’s principles, rules and guidelines. For more information on standards and codes please visit asa.co.nz
The purpose of the Advertising Standards Code is to ensure that every advertisement is a responsible advertisement.
All advertising must be legal, decent, honest, and truthful and respect the principles of fair competition, so that the public can have confidence in advertising.
Advertising and Advertisement(s) means any message, the content of which is controlled directly or indirectly by the advertiser, expressed in any language, and communicated in any medium with the intent to influence the choice, opinion or behaviour of those to whom it is addressed.
Advertising Standards focus on a couple of key principles: Social Responsibility & Truthful Presentation, but there are several key areas that have more defined guidelines such as gambling, food & beverage, therapeutics, finance and advertising to young people.