Campaign Budget
Last updated on 29 Oct, 2025
Understanding your campaign budget
Once you’ve chosen your ad play times in step 2, scroll down the page to the BUDGET section.
What to do if you get the "limited budget" or "restricted budget" message
If you get the limited or restricted budget message, it means that your ads will not be shown as often as normal, as we must spread a lower budget over the same time period.
Ad plays are not guaranteed
We will never go over the budget you’ve set, but we may not spend it all if there is limited availability on the screens you’ve selected.